Grad School Projects
I am pleased to showcase some of my standout projects from the S.I. Newhouse School of Public Communications in this portfolio. These highlights represent my passion for learning, creativity, and problem-solving abilities. Each piece reflects the skills and knowledge I have acquired and demonstrates my capacity to apply theoretical concepts to real-world scenarios.
Through these projects, I have gained valuable skills in Adobe Creative Suite, SEO, social media management, and content creation. My work showcases how I have effectively utilized these tools and techniques to achieve impactful results, furthering my understanding of strategic communication and digital media.
I invite you to explore these projects and see firsthand the dedication and effort I have put into my academic endeavors. Thank you for taking the time to review my portfolio.
Capstone : The Rise of Tik Tok in Sports Marketing
Project Overview: In this Capstone project, I developed a comprehensive strategy for NHL teams to effectively leverage TikTok as a unique marketing tool. The plan goes beyond merely reposting content from other platforms, focusing instead on creating engaging, original content tailored specifically for TikTok's audience. This Capstone project is available upon request.
Project PDF
Crisis Mangement Plan Scenario
Project Overview: In this crisis management project, I developed a comprehensive response plan for a hypothetical scenario involving Alix Earle, a prominent advocate for body positivity and mental health awareness. The crisis erupted when insensitive comments about a marginalized community surfaced on social media, leading to widespread outrage and calls for accountability.
Social Media Rebrand : Anaheim Ducks
Project Overview: In this brand project, I developed a strategic social media plan for the Anaheim Ducks, an NHL team. The project aimed to enhance the team's online presence, increase fan engagement, and strengthen brand advocacy through user-generated content (UGC) and influencer collaborations.
Case Study: Public Television in the
United States and Croatia: A Comparison
of Two Campaigns
Project Overview: This case study examines two public television campaigns: one in the United States and one in Croatia. It analyzes the strategies, execution, and outcomes of both campaigns, highlighting the differences and similarities in their approaches. The study provides insights into the effectiveness of various media strategies in different cultural contexts and offers recommendations for future campaigns based on the findings.
MINTEL/SIMMMONS Case Study : FEDEX
Project Overview: This case study aims to understand sociocultural factors that shape the delivery of express transport and the use of FedEx
